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Being found in AI answers

See how AI describes your organisation — and what that picture rests on.

A client may research their options in ChatGPT, Claude or another AI assistant before visiting your website. GEO (Generative Engine Optimization) shows how you appear there.

The question is not just: Are we mentioned?
It is also: Is the description accurate? Which sources support it? Does it change after a targeted improvement?

What we measure

  1. 01

    Visibility

    For which relevant questions does your organisation appear?

  2. 02

    Position

    Which other organisations appear in the same answer?

  3. 03

    Sources

    Which sources are used or cited?

  4. 04

    Accuracy

    Does the description match your actual services, expertise and limits?

  5. 05

    Change

    What is different from the previous measurement?

  6. 06

    Effect

    Does the difference hold under comparable measurement conditions?

How a measurement runs

  1. 01

    Baseline measurement

    Fixed questions, fixed AI services and fixed assessment rules.

  2. 02

    Analysis

    Answers, position, use of sources and accuracy of content.

  3. 03

    One change

    A targeted improvement in a source, publication or representation.

  4. 04

    Publication

    Reviewed by a person and recorded in a way that can be checked.

  5. 05

    Re-measurement

    Asking the same questions again and assessing the differences.

The evidence limit

A baseline measurement is not a measurement of effect.

A higher score after a change does not automatically prove that the change was the cause.

That is why current measurement results, dates and limits are in the evidence register, and not on this page as a lasting marketing claim.

Internal and external belong together

One way of working inside. An accurate account outside.

GEO works best when what you publish comes from the same managed knowledge as your internal work. What is said outside has to be backed up inside.

That is why GEO can also be your First Route: the outside first, on the same foundation as the work inside.

  1. Source
  2. knowledge
  3. publication
  4. AI answer
  5. re-measurement

Start by recording how AI describes your organisation.

Start with a result →

Describe one recurring task. That is enough to begin.